Case study



How Lemonway helped
Decathlon launch its marketplace in 10 countries in 6 months

Decathlon trusted Lemonway to guarantee the security of payment to buyers and sellers on its platforms.

Let's have a look back at a successful collaboration

In this case study, you will discover :


Decathlon's objectives

Why Decathlon chose Lemonway
The winning partnership to go further


It was crucial that our customers could continue to use standard, alternative and local payment methods, as well as the Decathlon gift card and loyalty vouchers on the marketplace, even for our partners’ products. Lemonway was the only PSP that could do this, leaving us to manage our payment flow. 

Nicolas Deltenre | Head of Digital | Decathlon Belgium

Why was the creation of a marketplace essential for Decathlon?


From small craftsmen to specialised wholesalers, Decathlon wanted to create a platform that would bring together a group of partners with values like those of the brand. All of this while ensuring that services are aligned in delivery times and returns management, in line with customer expectations.

Creating a Decathlon marketplace was also an opportunity for the brand to broaden its offer around sports, by moving towards wellness and fitness products. To make this project a reality, Decathlon chose to be accompanied by marketplace experts.

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